Bus operator Transdev have revealed details about upcoming changes to the Yorkshire Tiger brand following their takeover.
As reported previously, in April 2021 Transdev purchased the Yorkshire Tiger operations from Arriva Bus UK. The sale included both depots at Elland and Waterloo but didn’t include the 231 and 232 routes which will transfer to Arriva Yorkshire.
Today, Transdev have unveiled the new name for their operations – Team Pennine. They have also released a number of graphics showing their new logo.
Transdev CEO Alex Hornby said: “Our Team Pennine name and livery will soon be a familiar sight on the streets of Halifax and Huddersfield, as we prepare to bring our class-leading customer experience to new areas of West Yorkshire for the very first time.
“The new name symbolises our locally bespoke, people-centric approach. Bus companies are all about the local people and local places they serve, and this brand completely symbolises how we intend to run this business. Our colleagues and our customers in Kirklees and Calderdale will be at the heart of our decision making and service delivery.
“By starting afresh with a new brand, it helps us illustrate the positive impact we intend to bring. We have a long-term commitment to develop this exciting business, working with our fantastic new colleagues at Elland and Waterloo depots, to build on Transdev’s track record of success in other areas across the North.
“Whilst we have plans for step changes on Day One of the takeover, which we will announce soon, we will be launching a long-term plan to transform the business over the following 18 months. Our ultimate vision is that the new Team Pennine company will achieve what we set out achieve elsewhere – to deliver buses that people will be proud to be seen on.”
Yorkshire Tiger’s current day and season passes will continue as part of Transdev’s flexible range of value for money unlimited travel tickets, while West Yorkshire Metro’s range of multi-operator tickets will continue to be valid on all its services.
Ahead of the transfer, Transdev is beginning a programme of one-to-one meetings this week to personally welcome each one of the 163 colleagues transferring into its team. Both Transdev and Arriva are working together to ensure a smooth and effective transition for customers and colleagues this summer, while both firms are highlighting the hard work of driving and support teams at the Halifax and Huddersfield depots throughout the pandemic as an important factor in securing the company’s longer-term future.