Wild about natural dog food: local PR firm secures new canine-centric client

Huddersfield-based PR agency Wild PR has secured a further client win to add to their expanding roster following a successful start to 2022. 

The agency has been appointed to drive PR and social media activity for Slaithwaite’s Dragonfly Products, a company that sells natural dog food and dog treats as well as promotes a holistic approach to canine care.

Wild PR’s objective is to increase online visibility for Dragonfly Products’ e-commerce store and drive brand awareness on a local level for its physical store by implementing a bespoke, purpose-driven communications strategy, and identifying tactics in order to deliver valuable results. 

Laura Lambert, owner of Dragonfly Products

Established in 2014, Wild PR works with clients in the travel, health, property, manufacturing and professional services sectors, including Specialist Glass Products, BPI Auctions, Heald, Nappy Gurus, Conscious Youth CIC and Ayre Event Solutions, among others. The strategic agency specialises in traditional and digital PR, social media and SEO-focused content creation to tell their clients’ stories, raise brand profile and increase visibility. The Wild PR team are also in charge of communications for Kirklees Year of Music 2023!

Dragonfly Products’ ethos is rooted in the well-being of dogs, and so understand all too well the importance of raising awareness for the welfare of animals. 

Commenting on the recent success, founder and Managing Director Katrina Cliffe said: “Having seen the impressive growth Laura and the team at Dragonfly Products have achieved since they launched in 2018, we are delighted that they have chosen Wild PR to support them in achieving their growth ambitions. 

“As animal lovers ourselves this client win is even more special as we have our very own office dog, Loki, who joined us in the office on 24th of June to celebrate Bring Your Dog to Work Day.”

Owner of Dragonfly Products, Laura Lambert, comments: “We’re so excited to have appointed Wild PR as our new PR and social media support. Dragonfly Products has some huge expansion ambitions, and we have an exciting five years ahead of us, so it’s vital that our communications activity reflects this to help us reach more customers considering a more holistic approach to canine care. We think Wild PR is the perfect agency to deliver this for us. I’m also thrilled to be working with Katrina, who runs a strong female-led company.”

To find out more about working with Wild PR, please visit: https://wild-pr.co.uk/portfolio/ 

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