Can you introduce your business?
My business is a hair and beauty business, it is for ladies, gents, kids. It is that now, due to Covid-19 restrictions, I am offering to my clients only dry cuts services.
How long has your business been running?
My business is running since December 2018.
Where is your business based, and what led you to choose to be based there?
My business is based on 25 Southgate, HD1 1QZ, Huddersfield.
What are your most popular items/services? Why do you think this is popular with customers?
My most popular services are haircuts, shampoo, blow-dry styling, hair conditioning treatment. I am great with kids too and that is what my clients with kids appreciate!
I am selling some products at my salon as well. As much as I care to do the best job for my clients and to give them the desired results, for me “the aftercare” is important too. That is why I am offering them some of my products so that they can take care of their hair too. This is popular with my customers because they are looking for somebody who they can trust. They like to see professionalism, quality and cleanliness. The first and the most important rule is that people are buying from other people who they like, know and trust.
Do you have any employees?
I am working alone for now, but I am looking forward to expanding my business. Hopefully, after we finished with these restrictions, I will be able to offer my clients beauty therapy services (massages, Reiki massages, hot stone massage, nails, threading, etc) I will have two or three more people self-employed who will do these services.
What is your favourite job/task that you do as part of your business, and why?
My favourite job that I do is that I have that opportunity to be there for my clients and to help them with their problems. I am a qualified hairdresser and a barber too. Hairdressing is my passion, and it is very honourable to me.
What impact has the pandemic/lockdown had on your business? Would you carry on with any of your new ways of working even when things are back to normal?
The pandemic has a huge impact on my business because now I am offering only dry cuts to my clients. It is the guidelines that we have got from the Government so that we can stop the spread of the virus. The point is to keep our clients as short a time as possible at the shop and with chemical services I can’t promise that. Because every hair is different with every chemical service (such as perms and colours).
The lockdown had a huge impact on my business too, because we were closed three times till now due to lockdown measures. But I understand that our industry is classified as the ‘personal care sector’. We are at a huge risk to get infected, so that’s why we weren’t able to work as some essential shops as it not essential.
Where do you see yourself/your business in 5 years?
In 5 years, I see myself as a business owner of a couple more hair salons. My dream is to buy a house and start my own family.
What piece of advice would you give to someone thinking of starting their own business?
To anyone out there who would like to start their own business, my advice is: just go for it. I would tell them that they need to be patient and to work on themselves, to try not to be hard on themselves too. We are all doing the best we can. It’s important to stay focused, stay strong, to surround themselves with people who already succeed in their life. Don’t listen to those who don’t have the courage to do something with their life or to those who did it, but it didn’t go well. Everybody’s situation is different. What worked for me, does not mean it will be good for you or your business. Just listen to yourself, make a good business plan, work on it, read inspirational books, be brave and MAKE YOUR LIFE GREAT!
Anything else you would like to add?
My name is Rasima Zderic, and I am a small business owner of a hair salon in Huddersfield. I am from Croatia, but I live here in England for almost seven years now and I love it here. I have transformed my life so many times before now. I was worried and afraid of it, but still, I did it. Because I believe in myself and everything that I do. That is what means to be brave.