It’s a Bullseye on the buses! ‘Denby Darts’ brand will launch Team Pennine services in West Yorkshire

New name, new focus on local people – parent firm Transdev reveals step one on its roadmap to transform buses in Kirklees and Calderdale.

It’s a bullseye on the buses in West Yorkshire! Denby Darts is the brand name which will begin new bus operator Team Pennine’s transformation programme for customers in Kirklees and Calderdale from Sunday, 25 July.

From that date, an all-new service, Denby Darts route D1, will link Denby Dale, Clayton West and Skelmanthorpe with Huddersfield – and its new operator says the change will be much more than just a name.

The Denby Darts route will be run with a new-look fleet of bright pink buses brimming with customer-friendly features, launched as part of Team Pennine’s mission to create buses people are proud to be seen on.

You’ll definitely see the new fleet coming!

Today’s announcement comes as preparations continue for Team Pennine’s takeover of the former Yorkshire Tiger bus network from the same date – and parent firm Transdev says this is just the beginning for the area’s local bus services, with more improvements promised across the network.

Transdev CEO Alex Hornby said: “From day one, we are here to make a positive impact for all of our new customers. Our transformation begins with Denby Darts, our first new branded bus route, which will launch on the first day we start running as Team Pennine.

“The first thing everyone will notice is the orange buses on the current service 233 between Denby Dale and Huddersfield will be replaced by smart new-look buses in our eye-catching bright pink livery – but this is much more than just a change of colour.

“On the inside, our Denby Darts buses will feature free Wi-Fi, USB power for mobile devices at each seat, audio-visual next stop announcements to make sure no-one misses their stop, and comfortable seats with leather headrests. And, apart from a few morning rush hour changes to improve timekeeping, we’ll continue with the same route and times everyone is used to.

“All of our improvements will come at no extra cost, as fares will remain unchanged, with the added bonus that we can now offer our wider selection of Transdev tickets, including our popular go-anywhere Daytripper and Gold ranges. We can’t wait to meet our new customers, and we’re looking forward to bringing them our new Denby Darts.”

Transdev’s acquisition of the Yorkshire Tiger business from Arriva will see 163 people based at two depots at Elland, near Halifax, and Waterloo in Huddersfield joining the new owner’s existing family of 1,200 staff at its eight existing operating centres across Yorkshire and Lancashire.

Timetables for the new Denby Darts D1 service and the full Team Pennine network will be available ahead of the launch online at teampennine.co.uk.

Further updates on Team Pennine can be found on Twitter @teampennine, and on Facebook ‘@TeamPennine’.

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