Huddersfield opticians has focus on the joy of reading

Staff from the Town Centre opticians took part in lots of fun to celebrate World Book Day and raise money for charity.

Staff at a Huddersfield opticians took on a cheerful new look as fictional characters to focus on the joy of reading and raise funds for their chosen charity, Alzheimer’s Society.

The 101 Dalmations themed fun at Scrivens Opticians & Hearing Care on Cloth Hall Street was inspired by World Book Day and featured a charity book and cake sale.

To support the cause the branch is also running a Design a Book Cover colouring competition for children until the end of April, with a £1 suggested donation to enter. The winners will receive a collection of classic children’s books.

Branch manager Sue Deakins, said: “It was fun to get into character to celebrate the joy of reading, especially for children, and also to raise awareness of Alzheimer’s. Dementia affects a growing number of people in our community and there is a real need for continued research and support. Our book and cake sale helped us to raise funds for a cause we care about.”

Scrivens is supporting Alzheimer’s Society for a seventh successive year because there is evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s. 

Family business Scrivens Opticians & Hearing Care was established in 1938 and has 173 branches. For more information visit

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